Footwear Care tips

Make your favourite sneakers last longer. Our expert recommendations keep your kicks fresh, clean, and looking brand new — between professional cleanings.

Brush Off Dirt Regularly

After every wear, use a soft-bristle brush to remove dust and loose dirt. This prevents grime from settling into the material and keeps your sneakers looking fresh between deep cleans.

Spot Clean Quickly

Treat stains as soon as they happen. Use a damp microfiber cloth with a mild soap solution — never soak the shoes. Quick action prevents stains from setting permanently.

Avoid Direct Sunlight

Never dry shoes under direct sun or near heaters. Heat warps soles, cracks leather, and yellows white midsoles. Always air-dry indoors at room temperature.

Let Them Breathe

Rotate between at least two pairs and let shoes rest 24 hours between wears. This allows moisture to evaporate, preventing odor and material breakdown.

Use a Protector Spray

Apply a quality water and stain repellent spray before first use. Reapply every few weeks for suede, nubuck, and canvas to create an invisible barrier against the elements.

Winter & Salt Protection

Canadian winters are tough. Wipe off road salt immediately with a damp cloth — salt stains eat through leather and fabric. Avoid wearing premium sneakers in heavy slush.

Store Them Properly

Keep shoes in a cool, dry place away from humidity. Use shoe trees or stuff with acid-free paper to maintain shape. Avoid plastic bags — they trap moisture.

Schedule Deep Cleans

Even with daily care, every pair needs a professional deep clean every 2–3 months to restore them fully. That’s where we come in!

do’s

  • Untie laces before taking shoes off
  • Remove insoles and laces before cleaning
  • Use lukewarm water — never hot
  • Air dry stuffed with white paper towels
  • Clean white midsoles with a magic eraser

don’ts

  • Don’t toss sneakers in the washing machine.
  • Don’t use bleach on white shoes — it yellows them
  • Don’t dry with a hairdryer or radiator
  • Don’t wear the same pair two days in a row
  • Don’t ignore small stains — they get worse

Need a Professional Refresh?

Even the best home care can’t replace a deep professional clean. Book your sneaker spa session today and let us bring them back to life.

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